Quote and Credit

Quote and Credit

CLICK TO ORDER OR PREVIEW JIM LINDERMAN BOOKS

Showing posts with label Cigarettes. Show all posts
Showing posts with label Cigarettes. Show all posts

Lucky Strikes Takes to the AIR Skywriting as a Technique for Increasing Brand Recall and Advertising Effectiveness


Looks like the breeze has started to "clutter" the Lucky Strike "message" a bit.

Skywriting has never been measured for advertising effectiveness that I know of. Certainly "brand recall" would apply here. That is the measure of effectiveness advertising agencies fall back on after the campaign is over and sales have not climbed one tiny bit.

"Hey Charlie? Did you remember what them skywritin' pilots put up there in the sky" "Ayup, sure do Gordy, T'was the Lucky Strikes"

Brand Recall!

What we do not know if either Charlie or Gordy went to BUY a pack.

Similar era photographs of a "ground team" working on market share for a competitor are HERE.

Untitled Original Photograph (Lucky Strike Skywriting Advertisement) No date Circa 1950 Collection Jim Linderman

DULL TOOL DIM BULB BOOKS AND TABLET EBOOK ORDERS HERE

Merchants of Death Camel Cigarette Pushers circa 1935 Vernacular Photographs Collection Jim Linderman




Spreading black death with every stop, a slimy pair of smoke addicted mugs travel the country sharing their misery with others. They don't use gangsters anymore (well, not gangsters, but certainly the kind of traveling salesman one would hide their daughter from.) Now they use sophisticated "advertising agencies" to trick the young. I have always thought pushing tobacco was the lowest morally an individual can sink. It was true then, it is true now. Committing slow murder with every stop.

Set of Original Snapshots, circa 1935 "Traveling Tobacco Salesmen" Collection of Jim Linderman

DULL TOOL DIM BULB BOOK CATALOG HERE



Amplify